Menu Close
Cart 0 items: $0.00

 People


Melissa Beck, Associate Winemaker
A Sonoma County native, Melissa attended Cal Poly SLO, earning a degree in Geology while spending summers working on active volcanoes in Alaska and Hawaii. Upon graduation she returned home to Penngrove and took a harvest position where she quickly fell in love with winemaking and has never looked back! Melissa spends her free time exploring the land with her loyal husband and loving German Shepherd. After harvest you can find her either skiing or SCUBA diving depending on the hemisphere.

Chappy Cottrell, Private Client Sales Manager
Born on Cape Cod, raised in Florida, Chappy studied fermentation science in North Carolina at Appalachian State University. Post graduation, Chappy lept into the Sonoma County wine industry for harvest. Afterward, he became a sommelier in the Bay Area, eventually bringing him to Hirsch. Chappy loves to hike, travel, cook, fly fish, always with his German Shepherd/Husky, Count. 

Lindley Foss, Private Client Sales Associate
Born and raised in the wine industry, Lindley brings 40 years of wine experience to the Hirsch team. Coming from a family winery that focused on Pinot Noir, she jumped at the opportunity to join Hirsch Vineyards. A self-proclaimed foodie, when she isn’t spending time creating culinary masterpieces (also self-proclaimed) with friends and family, she gets away to Lake Tahoe.

David Hirsch, Owner and Chief Bug
Bought the property that became Hirsch Vineyards in 1978; planted The Old Vineyard to Pinot Noir and Riesling in 1980. Quit day job in 1987 to develop vineyards: 44 acres planted 1990-1996; 25 acres planted 2002-03. Responsible for reminding everyone ad nauseam that our goal is always to focus on the site; that important developments are the fruits of mistakes made with a serious attitude; and to never forget that we don’t know what we don’t know.

Jasmine Hirsch, GM & Winemaker
Born-bred, balmy California; school in gritty Philly; six years biz experience: Prague-Amsterdam-NY. Came home to Hirsch Vineyards in 2008 to shine her light & spirit on sales, customer relations, plus learn the land, the vines, and the wines. Took over the winery as General Manager in 2015, and became our winemaker in 2019. 

Marie Hirsch, Marketing & Design
Born Czechoslovakia; escaped 1982 to Kansas City; liberated 1988 to Seattle. Architect; lighting designer; jewelry maker; painter; graphic designer; yoga teacher. Responsible for graphic design including packaging; assists in sales and marketing; grape harvest; fruit processing.

Dave Jewell, Controller
A Nor-Cal native, Dave has spent over 15 years in finance and operations roles, generally having something to do with wine and beer. When not tenderly gazing at Excel spreadsheets, he likes to work in his garden, hike, and travel- all with his wife and kids.

 

Alex Kasai, Enologist-Cellarmaster
Born and raised in Southern California, Alex attended UC Davis and upon graduation completed harvest positions in Napa and New Zealand before settling in Sebastopol. Outside of work Alex loves cooking, travel, snowboarding, and forcing his Fiancée to hike on the Sonoma Coast.

 

Joel Kellum, Farm Manager
With a passion for regenerative and restorative agriculture, Joel's twenty plus years of organic farming experience has led him to the Hirsch team. Farming most of his career in the Midwest, two years ago he moved to NorCal to continue to plant the seeds of his life's journey.  Deeply connected to the Earth, biological systems and all they have to teach us, Joel feels fortunate to collaborate with the like minded community upon this sacred land.

Kelly Kellum, Wine Educator
Born and brought up outside Chicago. Traded the suburbs for the farm in 2012, when she joined an organic vegetable farming internship in rural Wisconsin. There she fell in love with growing and cooking food from the land - and her future husband, Hirsch farm manager Joel Kellum! Transplanted to California in 2016 and rooted down at Hirsch Vineyards in 2018. Kelly looks forward to connecting you with our stunning wines.

Lee Kruse, Hospitality Manager
Although born and raised in Minnesota, Lee has spent most of her life in California. Before being graced with her daughter, Mia, Lee spent ten fun-filled years in San Francisco, working mostly in the travel business. When Mia turned one, they moved up to Sonoma which made it easier for Lee to stay home with Mia. When pre-school kicked in, Lee started working in a tasting room, which quickly evolved into a hospitality management career for the past 15 years. When Lee has free time, she loves hiking, skiing, golfing horribly, traveling and spending time with Mia and her partner in crime, Mike.

Toby Oshiro, National Sales Manager

Hawaii born & raised; now residing in sunny Southern California. Lover of food & wine, oceans & mountains, words & music. After over a decade working for distributors, wineries & importers, joined Hirsch in 2018 to travel the country and tell the story of place & people. When not eating & drinking, can be found surfing & snowboarding. Most likely to be assigned punchdowns during Harvest.

Susan Peters, Accountant

Born and raised in northern California, Susan brings over 10 years of experience in the wine industry to the Hirsch team. From vine to bottle she believes that understanding the winemaking process is necessary to appreciate the industry’s unique accounting system. Each vintage has a story to tell, and Susan likes to enjoy a nice bottle of wine with friends and family over nicely paired food and lots of laughter.  Susan spends her free time gardening and camping with her husband.  

Everardo Robledo, Vineyard Manager
In 1988 Everardo and his brother grafted two acres of Hirsch Old Vineyard riesling over to the Mount Eden clone of Pinot Noir. He never left. Everardo married Marta, they had four children, and to this day lives on site. He planted/cultivated all 90,000 vines on the 72 acres of Hirsch Vineyards. He is one of eight Robledo brothers who have been important to the development of vineyards and wineries in Napa and Sonoma. Master of viticulture on the extreme Sonoma Coast.