Juliana Chioffi, Director of Sales and Services
Raised in Maine, lived in London, Spain and NY before falling in love with Northern California. Curiosity about wine and vineyards made her abandon her Financial Management Tech career and brought her to Sonoma County, and she hasn’t stopped learning since. She delights in connecting wine lovers and explorers with the Hirsch Wines. You can be sure she and the Hirsch team will find every opportunity to enhance your experience as a customer!
David Hirsch, Owner and Chief Bug
Bought property in 1978; planted Old Vineyard to pinot noir and Riesling in 1980. Quit day job 1987 to develop vineyards: 44 acres planted 1990-1996; 25 acres planted 2002-03. Responsible for reminding everyone ad nauseam our goal always to focus on the site; that important developments are fruits of mistakes made with a serious attitude; and to never forget that we don’t know what we don’t know.
Jasmine Hirsch, General Manager
Born-bred, balmy California; school in gritty Philly; six years biz experience: Prague-Amsterdam-NY. Came home to Hirsch Vineyards to shine her light & spirit on sales, customer relations, plus learn the land, the vines, and the wines. Took over the winery as General Manager in 2015.
Marie Hirsch, Marketing & Design
Born Czechoslovakia; escaped 1982 to Kansas City; liberated 1988 to Seattle. Architect; lighting designer; jewelry maker; painter; graphic designer; yoga teacher. Responsible for graphic design including packaging; assists in sales and marketing; grape harvest; fruit processing.
In his leisure time, he enjoys golf, hockey, wine tasting and travel.
Colleen McCabe, Controller
Born, raised and educated in California, Colleen has traveled extensively, while always calling Sonoma County home. Following a successful career in Silicon Valley and San Francisco, she earned her CWP degree from the Wine Immersion Program at the Culinary Institute of America. This led to a career in the wine business, a happy blending of her love of wine with her business skills. Colleen extends the Hirsch commitment to great farming, winemaking and customer service into her work ensuring our wines reach their final destination.
Everardo Robledo, Vineyard Manager
In 1988 Everardo and his brother grafted two acres of Hirsch Old Vineyard riesling over to the Mount Eden clone of pinot noir. He never left. Everardo married Marta, they had four children, and to this day lives on site. He planted/cultivated all 90,000 vines on the 72 acres of Hirsch Vineyards. He is one of eight Robledo brothers who have been important to the development of vineyards and wineries in Napa and Sonoma. Master of viticulture on the extreme Sonoma Coast.
Debra Reno, Customer Care Specialist
Raised in Vermont and moved to Napa Valley in 1980. I have been involved in the wine industry since 1981, primarily in Sales & Marketing Administration and Customer Care. I live in Santa Rosa with my husband of 28 years. I enjoy walking/hiking for fitness, trying new food recipes and travel…even though I am real homebody! Favorite wine varietals have always been Chardonnay and Pinot Noir!
Tracy Byrnes, Wine Educator
Tracy was born and raised in Minnesota and has called Wisconsin, Montana, Colorado, and Boston home as well. Her love for being active in the outdoors led her into a career of Product Innovation in the athletic apparel industry. Her love for lycra can only be matched by her love of wine. She has worked and volunteered at wineries over the course of the last 12 years. She is an avid runner, cyclist and triathlete. After her workouts, you can find her relaxing with a glass (er, bottle) of wine, with her husband, Jay at their home in Healdsburg!